| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide advertisement information profitable for both a user and an advertiser by displaying related advertisement information in an area different from the display area of article information displayed on a display screen when the advertisement information related to the instructed article information exists in a storage part. SOLUTION: The information providing screen of a computer is divided into segments for minimum units for information display. When it is judged the user pays the attention on certain provided information, while referring to a prepared table, detailed information related to that provided information and the related advertisement information are instantaneously displayed. This table extracts a keyword contained in the provided information for every provided information, expands it into synonym and operates the degree of relation with an article and the degree of relation with category. Then, the degree of relation with the article is inputted to an 'article and advertisement table' and the degree of relation with the category is inputted to an 'article category and advertisement table'. In this case, the related advertisement information related to advertisement information and provided information is displayed in the area except for the detailed information display area on the information provision picture used for display.</p> |
