| 摘要 |
PROBLEM TO BE SOLVED: To unify images and to make a medium plan to be efficient by cross- analyzing POS data and marketing data through the use of common a data base, extracting planning elements required for a sales promoting plan, extracting the elements required for design and informing purchasers of the product through radio and the like. SOLUTION: A cross marketing part 1 cross-analyzes POS(point of sales) data and marketing data and extracts a sales promoting theme, appeal products and the like. A planning part 2 extracts the planning elements required for the sales promoting plan, makes an analysis chart, a planning sheet and the like into a manual and systematizes the flow of project management and the like. A design pat 3 extracts the elements required for design and a media mix plan part 4 informs the purchasers of the product through mediums such as printing advertisements and radio. The cross marketing part 1, the planning part 2, the design part 3 and the media mix part 4 share the data base 5. |
