<p>A dispensing mechanism dispenses labels having a pressure sensitive adhesive face and an adhesive release material coated face. A guide serves to guide the labels in web form along plasma-coated surfaces to a printer and then to a cutter mechanism for forming discrete labels and dispensing the labels. An open-cell foam sponge is provided for wiping the rotary cutter using silicone oil wicked into the wiper. A plate projects from the exit opening of the dispenser at an angle to the guide path to maintain the cut label on the dispenser plate. Additionally, a hub assembly is provided wherein the hub has a contact area in excess of 50% of the available contact area along the inside of the core mounting the label supply.</p>