There is disclosed a composite label web having feed apertures in its carrier web which enable the composite label web to be advanced in a labeler. The feed apertures are preferably arranged in pairs, and each pair has two equally and oppositely transversely and longitudinally inclined feed faces. The feed faces are engageable by a toothed driver. The feed apertures are spaced from the side edges of the carrier web and are spaced apart to avoid tearing out between the feed apertures. Flap portions of the carrier web resulting from making the feed apertures extend in other than the leading direction. The feed faces assist in keeping the carrier web transversely centered in the labeler.
