Reception apparatus, reception method, transmission apparatus, transmission-reception apparatus, and transmission-reception method

摘要

A signal is transmitted which includes personalized information including data representing information about specific programs targeted for a specific viewer. A reception apparatus comprises: an extraction unit (22, 23, 28) for extracting the data representing the information about the specific programs from the broadcast signal received; and a display unit (26) for displaying the information about the specific programs on the basis of the data representing the information about the specific programs. A transmission apparatus comprises: means (10, 1, 2, 3) for generating the personalised information including the program data; and means (7, 8, 9) for combining the personalized information with a broadcast program signal.