| 摘要 |
A computer implemented method for presenting vendor advertising information to a user of a computer system (100). The advertising information (404, 406) is presented to the user as a multimedia presentation including text, graphics, audio, and video information. The advertising information is searchable by the user according to any of several indices (500) including: name (1110), address(1116), phone number (1122), location (1010), category of commerce (1312), etc. Vendors may select a locked, preferred position for their advertising information. Additionally, vendors may select to lock their position by alphanumeric sorting (500) with other vendors in the selected geographic area and/or category of commerce. Otherwise, all non-fixed position ads in a particular category of commerce are rotated each time the corresponding category is selected by the user. The method facilitates selection of a vendor nearest the user's location (1016). Keying information is maintained to account for the usage of each advertisement on each user's computer system for reporting to the vendors. An HTML document and an associated browser program, implemented on the user's computer system, are used to implement the method.
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