METHOD AND SYSTEM FOR PRESENTING CUSTOMIZED PROMOTIONAL OFFERS

摘要

A computerized system for presenting promotional offers customized to individual consumers includes one primary machine (14) including a data processing unit (34) coupled to a storage device (36) for storing individual consumer preference information, product information, and customized promotional offer information. A secondary machine (12) is adapted to receive the customized promotional offer information from the primary machine and to present customized offers and accumulate promotional offer selection information in response to consumer interaction therewith. The secondary machine transmits the offer selection information to the primary machine. A plurality of point of sale terminals (16) accumulate consumer transaction information which is in turn transmitted to the primary machine. The primary machine stores the individual offer selection information and individual consumer brand purchase information and generates an individual consumer profile. Then the primary machine generates customized promotional offer information based on the individual consumer file and product promotion information.