CUSTOMER INFORMATION ANALYSIS METHOD

摘要

PROBLEM TO BE SOLVED: To grasp and analyze the unvisited customers of a store by extracting the features of both visited and unvisited customers out of a storage card. SOLUTION: The grouping processing is carried out in such a way where the customers approximate to the combination of usually visiting individual stores are collected out of a purchase history file 30 of a storage 24. Then the characteristic customer attribute extraction processing is carried out to extract the characteristic attributes of customers in every group. Furthermore, the individual store visiting customer characteristic extraction processing is carried out to extract the customer features from the features of individual stores where the customers of the groups usually visit. Then the customer features of each group are rearranged into the features of each individual store and the customer features are displayed through the individual store customer feature display processing. Thus the customer attributes and the purchase information on the trade are acquired from a storage card. Then the features of both visited and unvisited customers of every individual store are extracted and outputted.