摘要 |
<p>An interactive multi-media system having a video server for providing a primary video program interleaved with secondary multimedia programming and a database for storing information about a viewer and the content of the primary video program. The secondary multimedia programming has a varying content determined by the data contained in the database, and as such, can be changed based upon an individual viewer's demographics in conjunction with the subject matter being displayed by the primary video program. Preferably, the system is accessed via the Internet, wherein the subscriber's house is connected to an Internet head end or node via a cable modem.</p> |