| 摘要 |
FIELD: development of new methods and conditions for organization of advertising of commercial products, in particular, in the form of information applied to commercial articles or products in process of conductance of publicity ventures. SUBSTANCE: method is carried out by way of exposure of information of advertising character and proposal of advertised commercial articles and products for realization. Commercial articles and products before or at moment of realization are each marked by individual index. After realization their markings are identified in the capacity of minimal aid certifying acquisition. Individual index of commercial article or product is marked in letter or digital or symbol-sign or combined form. Commercial article or product proper or its element or tag or package is used as cushion for application of individual index. Factory number of commercial article or product can also be used in the capacity of individual index. Information on after-realization assignment of individual index can be additionally applied on each commercial article or product. EFFECT: enhanced advertising efficiency, expanded functional capabilities of method which lead to increase of scope of sales of advertised goods. |
