COUPONING ISSUANCE AND TRACKING SYSTEM FOR A COMMUNICATIONS NETWORK

摘要

A couponing issuance and tracking system (40) for use in an interactive multimedia transmission network is provided that includes a multimedia call processing system (44) that is responsive to program materials for providing multimedia information, and means (42) that are interactively responsive to the multimedia call processing system for controlling the flow of multimedia information to the multimedia call processing system (44). The issuance and tracking system also includes a plurality of interactive multimedia devices (52) (IMDs) for receiving and transmitting multimedia information to and from the multimedia call processing system (44) and printing means (29) responsive to the multimedia information from at least one of the plurality of IMDs (52) for generating coupons.