Method and system for playing set-top box startup advertisement, and set-top box

摘要

The present document discloses a method and a system for playing a set-top box power-on advertisement and a set-top box, the method includes: according to the power-on advertisement playing notification returned by the IPTV platform, the set-top box acquiring from the advertisement management module the URL address corresponding to a content of the power-on advertisement in which a subscriber is interested and analyzed according to a hotness value of the subscriber watching TV programs/videos on demand, wherein the hotness value is analyzed by the advertisement management module according to a watching record of the subscriber of the set-top box by means of cloud statistical analysis; the set-top box establishing a connection with an advertisement media server according to the URL address, and playing the power-on advertisement.

主权项

1. A method for playing a set-top box power-on advertisement, comprising:
after receiving a power-on message reported by a set-top box, an internet protocol television (IPTV) platform determining whether to play a power-on advertisement, and if yes, returning a power-on advertisement playing notification to the set-top box; the set-top box sending an advertisement acquiring request to an advertisement management module according to the power-on advertisement playing notification, and acquiring a uniform resource locator (URL) address of the corresponding power-on advertisement; the set-top box establishing a connection with an advertisement media server according to the URL address, and playing the power-on advertisement transmitted by the advertisement media server; wherein the IPTV platform determining weather to play a power-on advertisement comprises: the IPTV platform acquiring subscriber information of the set-top box, and determining a subscriber type of the set-box; wherein a subscriber type includes common subscriber and VIP subscriber; and determining whether to play the power-on advertisement according to the subscriber type.