发明名称 |
Method, system and apparatus for providing demographically targeted television commercials |
摘要 |
<p>Different commercial messages are broadcast to different demographically targeted audiences in a cable television system or the like. A first television channel contains television programs and periodic commercial messages. A second television channel contains alternate commercial messages. Demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer's demographic characteristics. Demographic data can be input by a viewer via a remote control, downloaded to a subscriber's converter from a remote headend, or programmed into the converter at installation. Prioritization of the demographic characteristics of a plurality of television viewers watching a program together enables commercials to be targeted to the viewer having highest priority. Statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.</p> |
申请公布号 |
EP0424648(B1) |
申请公布日期 |
1996.06.05 |
申请号 |
EP19900117047 |
申请日期 |
1990.09.05 |
申请人 |
GENERAL INSTRUMENT CORPORATION OF DELAWARE |
发明人 |
WACHOB, DAVID E. |
分类号 |
H04H60/45;H04H60/66;H04N7/16;H04N21/258;H04N21/438;H04N21/45;H04N21/454;H04N21/458;H04N21/475;H04N21/6543;H04N21/81;(IPC1-7):H04N7/16 |
主分类号 |
H04H60/45 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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