An absorbent article is provided having an adhesive on the bodyfacing surface for securement of the article to the wearer. The adhesive has a rheological property tan .delta. at 20 ·C, ranging from about 0.01 to about 0.6 at a frequency of about 0.1 radian per second and a tan .delta. ranging from about 0.1 to about 1.7 at a frequency of about 1000 radians per second. Preferably the adhesive is a hot melt adhesive.
