POINT-OF-SALE PAYMENT USING INTERACTIVE TELEVISION

摘要

A method for providing point-of-sale (POS) payment using interactive television (ITV) by directly debiting a customer's bank account through electronic transfer of funds or by billing a customer's credit card account. The customer places an order for products or services on his ITV and can make POS payment either by authorizing direct debit from his bank account or by authorizing a charge to his credit card account. The customer's debit and credit account information is collected and stored by the ITV server so that there is no need to swipe the customer's debit or credit card through a magnetic stripe reader at the moment of sale.