CONSUMERS BEHAVIOR CHECKUP SYSTEM

摘要

PURPOSE:To provide a highly accurate system which can perform a detailed checkup of each comsumers behavior by storing the personal information that specifies each viewer existing around an advertising medium in addition to the display information on the advertising medium. CONSTITUTION:An advertising medium (TV) 1 can receive the commercial broadcasts and also can take out the reception channel information and time to the outside. A data carrier device 3 is attached on a sofa 2 that is placed within a viewing area, and a consumer 4 carries a data carrier (transmission means) 5 with him. A checkup terminal (PC) 6 fetches the channel information (CH) and the personal information (ID) from the consumer 4 and stores these information in the PC 6 with the relationship secured between the CH and the ID which are received by the medium 1 in a prescribed time. Then the PC 6 turns these stored information into a format at a prescribed time and sends this format to a host station 9 via a MODEM 7 and a public circuit network 8. The station 9 turns the information received from the contracted homes into a data base to collect and analyze them.