| 摘要 |
A method for tracking information comprises the steps of collecting a plurality of "free" press media information and then selecting clips from this information which relate to a desired client. The clips are then reviewed and rated as either positive, neutral or negative. At least one media market definition area for the clip is determined and category information is obtained from the clip. The associated client, the rating, the media market definition area and the category information for the selected clip can be placed into a client file in a database. A client can then be selected and data from the database compiled for each selected clip which is associated with the selected client and one or more selected areas of dominant influence. The rating totals can be tallied and the tallies as well as other information can be reported to the client. The media information which is input comes from print and electronic sources and includes editorials, news stories, columns and letters to the editor, interviews on entertainment shows, radio interviews, etc. This media information is considered "free" press or earned press. The instant method allows the client to track this "free" press in a particular media market definition area and to thereby compare it with their sales, marketing, grass roots, merchandising and/or advertising strategies.
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