| 摘要 |
PURPOSE: A method for utilizing information of access statistics by tracking an access path to an internet web site is provided to increase the effect of an advertisement, by analyzing the access statistics and the access patterns of a user, and extracting a path with high connect frequency to output a target advertisement. CONSTITUTION: A program(502) collects the information on the access path of users. A database(503), included in a server(500), stores the information of the access statistics. The program(502) in the server(500) stores the data related to an access process in the database(503) whenever internet users(10,20,30) access the server(500) via a link within an internet web site. Based on the statistic data stored in the database(503), one of the access paths with a lot of accesses is selected, and most of advertisements are provided through the selected path.
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