Variable pusher point of purchase display

摘要

An apparatus for displaying packages in a retail environment includes a rack having vertical sidewalls and a bar interconnecting the sidewalls. A tray has protrusions from an underside thereof adapted to engage the bars to support the tray in a first, retracted package displaying position and a second, extended package loading position. A divider insert includes a plurality of parallel upright divider walls and is sized to releasably fit within the tray, thereby forming channels atop the tray. A plurality of product pushers are releasably connected to the tray in the channels. Packages to be displayed may be positioned in the channels for the product pusher to urge them to one end of the tray for retail purchase and the apparatus may be disassembled to arrange a different divider insert and a plurality of pushers differently in the tray.