A urinal mat provided with upstanding baffles to decelerate a stream of urine impinging thereon. The base of the mat is contoured and flexible to conform generally to the geometry within the urinal. Openings through the base are provided to permit liquids to drain through. Optionally provided are upstanding posts to receive a cake of deodorant thereon. An alternative embodiment provides a depression in the base into which deodorant may be deposited during manufacture. A flexible flange depends from an edge of the mat to engage the urinal sidewall in order to direct flush water over the mat.
