| 摘要 |
<p>A retail account management system (10) comprises structure for collecting data (12, 14, 16, 18), such as shipments, merchandising, execution, cost and financial data, from at least two sources; structure (20), operatively connected to the collecting structure, for selecting the desired collected data and for converting the desired collecting data into a language compatible with the retail management system; and structure (22) operatively connected to the selecting structure, for receiving the desired collected data and for integrating, merging, updating and storing the desired collected data. The system further comprises structure (24), operatively connected to the receiving structure, for updating and modeling the response and forecasting parameters; and structure (26), operatively connected to the updating and modeling structure, for displaying a model in order to evaluate, monitor and plan merchandising programs for retail accounts.</p> |
