Flash incorporated in a camera comprising a light emitter (11) which is moved between a retracted position and a light emitting position, possessing at least one position-shift button (13) projecting out beyond at least one side of the light emitter (11), a holder possessing at least one cam slot (29) into which the position-shift button (13) is inserted to control the position of the light emitter (11), and an elastic return part acting on the projecting end of the position-shift button (13) in order to return the light emitter (11) to the light emitting position. <IMAGE>
