Method for transmitting, from a sending station to a receiving station, a message containing data relating to the definition of an object or service and descriptive data of such an object or service and arrangement of a receiving station for implementing the method.

摘要

The method is characterised in that the receiving station (2) is equipped with a device for recognising written characters (8, 16), that the message is written on a physical medium (6) such as paper and is transmitted by fax to the receiving station (2), and in that the fax data relating to the definition are processed in order to be recognised by the device for recognising written characters (16), while the descriptive fax data are kept in the fax state in order to be reproducible on a visual display medium in the form of a copy of these data on the initial medium (6). The invention is usable in the field of information communication and marketing of products or services.