A windshield blind or shade adaptable for application to any of the window areas of a vehicle is disclosed as being made of flexible insulative fabric material having at least one suction cup adjacent each side edge for attachment to the surface of a window. A slidable shaft connects the cup to an edge of the shade for permitting the selective positioning of the suction cups, thereby enabling variation of positioning of the cups and the application of the shade to different sizes of windows. Another embodiment utilizes two suction cups associated with each side edge of the shade with a cup adjacent each corner thereof. Another embodiment involves a shade made of stiff paper stock or the like having at least one horizontal fold line and a plurality of vertical fold lines thus enabling double folding of the shade into a compact package.