A device for storing and organizing fishing baits and lures includes a flat backing member having a first attachment member and a plurality of storage bags arranged in discrete groups. Each group has a second attachment member for securing the bags of each group together and for attaching the corresponding group to the backing member. The bags define respective flaps with the respective mouths being at the free ends of the flaps. The individual bags of each group are substantially in registration and the groups are in staggered, overlapping relation so that all but the lowermost group partially overlap the groups below. A retaining member having a plurality of recessed regions is provided for receiving substantially cylindrical bait containers. A flexible casing is provided for housing and transporting the baits and lures.
