An applicator device for cosmetic purposes which is intended in particular for trying out or selecting a suitable cosmetic stick or color shade thereof comprises a casing in the form of a tubular element accommodating a stick of cosmetic material having an application portion which projects from the casing. At its rear end portion remote from the application portion of the stick the tubular element internally provides a holding portion into which an externally screwthreaded portion of a forward feed spindle can be screwed. The spindle bears with the forward end against the inwardly disposed end of the stick while the rearward end of the spindle carries an actuating member which projects from the rear end of the tubular element for actuation of the spindle.
