An ice fishing alarm is set forth wherein a platform is provided to accommodate a spool rotatably mounted onto a downwardly depending shaft rotatably mounted to the platform wherein the shaft is provided with an "L" shaped bracket whereupon a fish strike will rotate the bracket and shaft disengaging the shaft from an overlying downwardly oriented flag. Release of said flag vertically orients the flag and effects contact with an electrical circuit to illuminate a luminescent bulb positioned axially of a transparent hollow cylinder supporting the flag. The hollow cylinder is formed to communicate with an electrical transmitter and transmit a signal to a remote receiver while simultaneously completing a circuit to eliminate the aforenoted luminescent device.
