A bearing cooling apparatus of a heating roller wherein the heating roller includes a roller, heating means disposed inside the roller, and a shaft having the roller mounted thereon, comprising a housing having the shaft rotatably supported thereto by bearings attached to the housing and formed with a first passageway and a second passageway, and means for circulating a cooling medium through the first and second passageways. At least one of the first and second passageways extends along the bearing disposed adjacent the heating means and along the shaft and are disposed adjacent the bearing and the shaft.