A rig holder for fishing rigs and leadered fishing lines is a flat panel of rigid material with a rectangular outline. The holder has a series of notches uniformly spaced along each of its long edges and four pairs of notches spaced along each of the short edges. On the front face of the holder is a recess carrying two strips of one component of a hook and loop pile fastener material, which are associated with patches of the other component of the fastener. Rigs may be secured to the holder in various ways, primarily by winding around the holder through opposite slots and securing the hooks in place either on the fastener strips using the fastener patches or in notches along the edges of the holder.