A beverage cooler insert is set forth wherein a first support tray is reciprocatably mounted relative to a second support tray with each support tray provided with an individual "U" shaped suppport bracket to be received within an associated container cooler arrangement. The first and second support trays are reciprocatably mounted relative to one another utilizing support posts telescopingly received within support sleeves and biased outwardly relative to one another to effect engagement of the sides of the beverage cooler container by the support trays. Each support tray 12 is provided with series of cylindrical cavities provided with slots through side walls of the cavity to effect contact of a cooling medium with containers positioned within the cavities.