An illuminated display to be received on a perforate board to receive packages. There is a support of an electrically conducting material to be received in perforations in the board. The support can be connected to a source of electricity and an illuminator is attached to the support in electrical contact with the source of electricity. A package is carried by the support. Wares are attached to the package. An illuminated display having a base to be received on a pair of electrically conducting members is also disclosed. A pair of contacts, one to make electrical contact with each electrically conducting member are provided and a circuit is formed on the base. An illuminator on the base is in electrical contact with the circuit. Completion of the circuit by the pair of contacts lights the illuminator. A display having a support card to be received on a pair of electrical conductors is disclosed. Separate contacts on the card to make contact one with each conductor. A circuit on the card joins the separate contacts. An illuminator is in the circuit so that the separate contacts on the card can contact the conductors to complete the circuit to light the illuminator.
