| 摘要 |
<p>PURPOSE:To read an OCR character-string, even if ordinary paper is used as a coupon ticket, and also, even if the coupon tickets are irregular, by constituting the titled system so that the OCR character-string printed on the coupon ticket and a bar-code hold a position relation which has been determined in advance. CONSTITUTION:A coupon ticket 11 which has been printed so that a bar-code 11a for showing the merchandise information and an OCR character-string 11b for showing the additional information offered for collecting the customer trend information hold a position relation which has been determined is used. This coupon ticket 11 is collected at every retail store in exchange for a discount sale to a customer, and offered for a read input by a coupon reading means. That is, the coupon reading means 14 executes read of the bar-code 11a against the coupon ticket 11 which has been collected at every retail store, and also, discriminates the surface and the reverse side, and the direction of the corresponding coupon ticket 11, based on said bar-code as a reference, and detects a printing position of the OCR character-string. In such a way, read of this OCR character-string 11b is also executed, and a data processing means 15 generates a account-settlement information and customer trend information at every coupon planning enterprise, based on a result of read of the coupon reading means 14.</p> |
