TARGETED MESSAGING TO END USER TERMINAL CONNECTED TO A SERVICE NODE IN A COMMUNICATIONS NETWORK

摘要

Targeted messaging, for example advertisements, may be provided to an end user terminal connectable to a service node in a communications network, said network comprising a library node connected to the service node and comprising messages, such as advertisements, in different formats adapted to different access types, by the following steps: requesting the delivery of at least one message from the library node to the service node for distribution to the terminal, while specifying in the request the access type used by the terminal, and providing from the library node to the service node the appropriate version of the at least one message in dependence of the access type used by the terminal. One or more parameter, such as demographic data, may be specified for how to select a message from the library node.