USER TERMINAL APPARATUS, SERVER, AND METHOD FOR PROVIDING BROADCAST VIEWING PATTERN INFORMATION

摘要

A method of providing viewing pattern information of a user terminal apparatus is provided. The method includes: transmitting content viewing information of the user terminal apparatus to a server; receiving information about a channel on which a content is broadcast among a plurality of channels that are on air, from the server; requesting viewing pattern information of the plurality of channels from the server; and receiving and displaying viewing pattern information, which is calculated based on a viewer rating acquired by aggregating the transmitted channel information, from the server.