Control content transmission method and storage-based broadcasting system

摘要

In a storage-based broadcasting system (100) that automatically updates a viewer and provides a user interface (B) unique to a service (S), a transmitting apparatus (110) transmits a control content (Cb) for realizing the user interface (B) as entire or part of a content. A receiving apparatus (30) receives and activates the transmitted control content (Cb) for executing the user interface. <IMAGE>