发明名称 |
MONETIZING RICH MEDIA ADVERTISING INTERACTION |
摘要 |
<p>A method for calculating brand index (BI) for interactive rich media advertising produces a brand effectiveness model, and includes categorizing advertising exposure of a rich media ad into a type of bucket, and for each type of bucket: assigning a weight (Wj) to each of a plurality of data types collected in the bucket; assigning a score (Dj) to each of the data types collected in the bucket; tracking a frequency (Nj) of occurrence of each data type; and calculating a bucket brand index (BBIi) = ?Wj*Nj* Dj. A non-linear approach to calculating BBI may also be used. A bucket weight (Wi) is assigned to each type of bucket; the BI is calculated as a weighted sum of the plurality of bucket brand indexes (BBI) = ?Wi*BBi, and the BI is communicated to an advertiser or publisher for an ad campaign that includes the BBIi to indicate monetization value of the rich media ad.</p> |
申请公布号 |
WO2009015117(A2) |
申请公布日期 |
2009.01.29 |
申请号 |
WO2008US70711 |
申请日期 |
2008.07.22 |
申请人 |
YAHOO! INC;GOYAL, PRABHAKAR;PATEL, JATIN |
发明人 |
GOYAL, PRABHAKAR;PATEL, JATIN |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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