An apparatus for automatically mounting electronic components on printed circuit boards has an insertion head which is adapted to rotate on an engaging shaft within a rotary bearing and be guided in the extent of rotation by means of a steel ball. Only the engaging shaft rotates and the position from which the components are supplied to the insertion head is stationary, the space needed for the inserting apparatus can be kept small. The bearing can be changed or the position of the bearing changed to change the insertion angle of the component relative to the printed circuit board, thus making possible various arrangements of the components on the circuit board.