A display device for a machine such as a poker machine or fruit machine in which information to be displayed is arranged on a closed loop of flexible strip material arranged to pass in front of a viewing window. The closed loop is moved around the predetermined path by electric motors for example. The closed loop can be stopped or started as required and when in motion its position is sensed by an electronic sensor, the output of which is fed to a microprocessor. In a poker or fruit machine a number of such loops of flexible strip material are arranged side by side in a casing which may have the appearance of a conventional fruit machine or poker machine.
