Mail order catalogue construction - includes sheets for playing games and encourages recipients to read all through catalogue

摘要

Main order catalogues are usually bulky volumes giving details of numerous articles but the recipient generally looks only at those pages of immediate interest whilst the rest of the catalogue remains unread. In order to encourage the recipients to read all the pages it is proposed to include pages (2) at the back of the catalogue (1) which carry diagrams for playing games. The games are played with a dice (13) which is fitted into holes cut in the pages. The players are required to quote prices of articles listed in the catalogue so that they must study all the pages in order to play the game.