A domestic electric baking oven system utilizing upper and lower independently controlled low temperature, low wattage radiant heating elements which radiate heat directly to a food product and to a baking pan bottom. The system efficiently couples the two radiant heat energy sources to the product by utilizing interior oven cavity walls that are highly reflective of radiant energy and a baking pan member that is highly absorptive of radiant energy. The system accomplishes shorter baking times and reduction in energy consumption while maintaining quality levels in the baked product.