<p>Fishing apparatus for use with a trolled fishing lure having on one end a fish lure and on the other end a stop, comprising a trolled line support and receiving means positioned on the support for releasably retaining the stop in the trolling position of the line. A reel is mounted for rotation in a predetermined station relative to the support. Stop receiving means is present on the reel for releasably retaining the stop in the retrieving position of the line. When a fish strikes, the trolled line is transferred from the support to the reel, and reeled in.</p>