ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING CONTEXT ADVERTISEMENT

摘要

An advertisement method and a system for exposing context advertisement information are provided to expose a high-related context advertisement according to association by matching based on user information to a contents page, thereby introducing a dynamic expansion and navigation exposure system of an advertisement exposure area. A context advertisement DB including context advertisement information is maintained(S201). A user input keyword DB including a query set of a keyword inputted by a user is maintained(S202). A navigation DB including web page information of a web page visited by the user is maintained(S203). Context advertisement information associated with the query set is searched from the context advertisement DB to expose the searched information(S204).