Integrating sponsored media with user-generated content

摘要

A variety of computer based service that permit users to edit, compose, upload, or otherwise generate content also provide for the integration of sponsored media into presentations along with user-generated content. An exemplary service generates text based on user input, provides tags based on the text to a sponsored media repository, receives a sponsored media data structure in return, and formats sponsored media from the data structure for display to the user.

主权项

1. A system for content matching user generated content with advertisements, the system comprising:
a sponsored media repository configured to store a plurality of sponsored media provided by an advertiser; a content matching module configured to receive a set of keywords from a content generation apparatus, identify sponsored media within the sponsored media repository relevant to the keywords, and return unique identifiers corresponding to the sponsored media relevant to the set of keywords to the content generation apparatus; a content extraction module configured to receive a unique identifier from a presentation apparatus, identify a sponsored media within the sponsored media repository corresponding to the unique identifier, format the sponsored media corresponding to the unique identifier to a format readable by the presentation apparatus for integration with user generated content, and return the formatted sponsored media to the presentation apparatus for integration with user generated content; and an advertisement selection module configured to select an advertisement for display with the user generated content based on a content match between the identified sponsored media and the advertisement.