Water removable pressure sensitive adhesive

摘要

The composition comprises an aqueous mixture of an acrylic acid ester copolymer and/or a polyvinyl ether; polyvinyl methyl ether; an alkali metal and/or ammonium salt of polyacrylic acid, of polymethacrylic acid or of copolymer of acrylic and methacrylic acids; a monomeric plasticizer; and an emulsifier. The composition is useful as a pressure sensitive adhesive for labels. A label coated with the composition is readily removed from the surface upon which it is affixed by treatment with water.