SYSTEMS AND METHODS TO IMPROVE SERVICE MARKET SHARE

摘要

Systems and methods for calculating service market share, benchmarking service market share, and generating improvement guidance. The systems and methods facilitate analyzing and improving dealer service market share.

主权项

1. A method, comprising:
calculating, by a system comprising a processor, for each of a plurality of service types; and for each of at least one interest dealer and at least one comparison dealer:
a first dealer market share value that is calculated based on a first number of dealer services divided by a first number of total services, wherein:
the first number of dealer services includes services of the service type that were performed on vehicles that are associated with a dealer-area and that were sold by the dealer; andthe first number of total services includes services of the service type and is determined based on vehicles that are associated with the dealer-area and that were sold by the dealer;a second dealer market share value that is calculated based on a second number of dealer services divided by a second number of total services, wherein:
the second number of dealer services includes services of the service type that were performed on vehicles that are associated with the dealer-area and that were not sold by the dealer; andthe second number of total services includes services of the service type and is determined based on vehicles that are associated with the dealer-area and that were not sold by the dealer; anda third dealer market share value that is calculated based on a third number of dealer services divided by a third number of total services, wherein:
the third number of dealer services includes services of the service type that were performed on vehicles that are not associated with the dealer-area and that were sold by the dealer; andthe third number of total services includes services of the service type and is determined based on vehicles that are not associated with the dealer-area and that were sold by the dealer; and generating at least one object that is a visual representation that is based on at least one of the first dealer market share, the second dealer market share, and the third dealer market share of each of the at least one interest dealer and the at least one comparison dealer.