| 摘要 |
PROBLEM TO BE SOLVED: To provide a service providing method which can implement a push- type advertisement with the specified target segment and which uses a high hit ratio and high effective advertisement. SOLUTION: In the method, individual data on users are stored in a database 4 someway in advance. When each individual user starts a specified application software to utilize the service provided from a terminal 3, a service site 2 is made to be accessed automatically and the service site side recognizes each terminal user who has accessed. On the other hand, if an advertisement sponsor 5 has asked to advertise narrowing a the specified segment under a special condition, the users are specified by searching the database. The advertisement is displayed on the user's terminal if it is judged that the user is eligible after the evaluation of whether the user is the specified user or not when that user accessed the service site. |
