Method and system for contextual advertisement replacement utilizing automatic content recognition

摘要

An automatic content recognition (ACR)-enabled connected TV device may be operable to identify, utilizing ACR, viewer interaction and/or viewer information. The ACR-enabled connected TV device may present, utilizing the ACR, a variant of an advertisement in a next ad pod during presentation of content, based on the identified viewer interaction and/or the identified viewer information. The viewer information may comprise customized preferences profile, default preferences setting, viewing habits, time of day and/or location. The viewer information may also comprise objects and/or events captured by an associated camera. When an identified stored episode of a show is presented via DVR playback, the ACR-enabled connected TV device may present, in a next ad pod, a new version of an advertisement, where the new version of the advertisement may be associated with a new episode of the show and presentation of the new version may result in a C3 rating credit.

主权项

1. A method, comprising:
in an automatic content recognition (ACR)-enabled connected TV device, wherein:
said ACR-enabled connected TV device comprises an ACR module that communicates with an ACR system that is external to said automatic content recognition ACR-enabled connected TV device, and said ACR assigns same interactive event identifiers to different sets of video fingerprints that are generated from same video content by different video fingerprint technologies from multiple vendors based on timing of assignment of the interactive event identifiers to multiple sequences of the video fingerprints that are generated from the same video content;said ACR module providing fingerprints to said ACR system for matching; andsaid ACR module receiving information and/or content from the ACR system based on said matching:
identifying by said ACR module, utilizing ACR, viewer interaction and/or viewer information associated with said ACR-enabled connected TV device; andpresenting by said ACR module, utilizing said ACR, based on said identified viewer interaction and/or said identified viewer information, a variant of an advertisement associated with a sponsor in a next ad pod during presentation of content, and when said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said variant of said advertisement is also presented on said paired device.