| 摘要 |
Internet advertising has always been a hit and miss proposition. The targeted product specific advertising program disclosed is different because it searches the shopper's list for specific products that a shopper is planning to buy. For example, suppose a merchant wants to target shoppers that have a particular brand or brands of bathroom tissue in their shopping list. The merchant could have the system display an ad to the shopper offering the shopper the brand of bathroom tissue that the shopper has in their list or a house brand for a very low price or even free with an order. If the shopper clicks through on the ad, the shopper will enter the merchant's site through a special URL specified by the merchant along with the active shopping list in an attached data packet.
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