| 摘要 |
A new service through a strategic coalition with a card company and a motor company is provided to improve customer Satisfaction of the motor company and the card company using a point card gained by purchasing a car of the specific motor company. A new service through a strategic coalition with a card company and a motor company supply a point card combined with a credit card to a customer purchasing a car through the strategic coalition. The customer can use not only the point card but also the credit card. The customer's satisfaction increase. |
