SYSTEM AND METHOD FOR FORECASTING CROSS-PROMOTION EFFECTS FOR MERCHANDISE IN RETAIL

摘要

Systems, methods, and other embodiments that are associated with a computer application configured to execute on a computing device, for providing forecasting and management of cross-promoted retail items, are described. In one embodiment, historical demand data and elasticity values associated with retail items sold at a retail location are read from a data structure. The historical demand data represents past sales of the retail items across a plurality of past retail periods, and the elasticity values represent how a change in the demand of one retail item affects changes in the demand of other retail items. Cross-promotion values for affected retail items are generated, based at least in part on the historical demand data and the elasticity values, representing a predicted future change in a demand for the affected retail items due to the planned promotion of another retail item.

主权项

1. A method implemented by a computing device configured to execute a computer application, wherein the computer application is configured to process data in electronic form, the method comprising:
generating a crossover amount based at least in part on historical demand data, wherein the crossover amount represents an expected future change in a demand of target retail items caused by a change in a demand of a driver retail item due to a planned promotion of the driver retail item; and distributing the crossover amount across the target retail items stored as values in a data structure, based at least in part on the historical demand data and elasticity values, to form a first cross-promotion value for at least one target retail item of the target retail items representing a predicted future change in a demand for the at least one target retail item, wherein the elasticity values represent how a change in the demand of the driver retail item affects changes in the demand of the target retail items.